Higher education
leads to Higher Pay
We’ve
all heard it before, the more educated you are, the more likely you are to
achieve a higher net income. How
can we use this simple strategy to achieve higher net amounts on our home sale? By educating our buyers! A more educated buyer is simply more
likely to pay more for a home then an uneducated buyer. By “teaching” our prospective buyers
about our properties and locations we can acquire a higher purchase price with
the right buyer. But what do we
teach exactly?
Advantages
Each
home has it’s own advantages and disadvantages, it is your Realtors job to
educate buyers of interest what your homes advantages over other current
inventory are. Without knowledge
of what your property offers, how can we expect a buyer to truly pay top
dollar? Buyers inherently want to
pay as little as possible for whatever they are interested in purchasing, by
“teaching” them why we are priced and what they are in fact purchasing, we can
and will obtain our maximum purchase amount.
Upgrades
Some
upgrades are transparent, a new kitchen stands out, buyers can see and feel the
obvious upgrade. Many home
improvements can be secluded however and unseen to a prospect unless pointed
out. These are the types of
upgrades that we must point out to all interested parties. A new A/C system, water heater or pool
systems are high-ticket items, which can easily be over looked if not pointed
out. Be sure your agent is a true
professional and has gained “tenure” with the knowledge of your individual
property and all it offers. It is
imperative that your buyers have an understanding of ALL your home offers.
Location
Working
with an agent with a full understanding of your locale and all it offers can
and may be your ticket to a higher purchase price. Buying a home has a lot to do with what the community
offers, and not being able to quickly educate your prospects on all your area
offers can easily put you at the bottom of their list of interest. By informing your prospective buyer on
your community and how it will make their lives more enjoyable, it will be hard
for them to forget and often times will result in a strong offer with the right
buyer.
Educating
buyers is not a new trend in any way shape or form. If you visit a car dealer, Apple store or even a Home Depot,
you’re going to be informed on the product you have interest in - it’s sales
101. This simple strategy, while
often overlooked in the home sales market, is imperative to a successful
sale. Be sure your listing agent
understands the importance of educating buyers as well as has a clear
understanding of what the “lesson plan” is. Educate and prosper!
